David Ogilvy Quotes About Running
-
I was doing a campaign once for a manufacturer, and I couldn't think of an ideas, and I was kind of desperate about it. The night before I had to show something to my client I had a dream, an interesting dream. I woke up and for once in my life I wrote it down and went back to sleep Next morning I went to the office and had that dream out into a TV commercial which is still running thirty years after and which has made that particular product the leader in its field.
→ -
A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.
→ -
Most agencies run scared, most of the time. . . .Frightened people are powerless to produce good advertising. . . . If I were aclient, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts.
→ -
Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the spoken word. You'd run like hell if a salesman came to your door and began singing at you. Why do it in advertising?
→
Related Authors
-
Seth Godin Author -
Martin Sorrell Businessman -
-
John Caples Author -
Philip Kotler Author -
-
-
Paul Rand Graphic Designer -
George Lois Art Director -
Yasmin Ahmad Film director -
Arthur Lydiard Coach -
-
-
-
Peter Drucker Author -
Al Ries Author -
-
Dan Wieden Executive -
Leo Burnett Advertising Executive -
Drayton Bird Author