David Ogilvy Quotes About Lying
-
If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.
→ -
Never write an advertisement which you wouldn't want your own family to read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.
→ -
Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.
→ -
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
→
Related Authors
-
Seth Godin Author -
Martin Sorrell Businessman -
-
John Caples Author -
Philip Kotler Author -
-
-
Paul Rand Graphic Designer -
George Lois Art Director -
Yasmin Ahmad Film director -
Arthur Lydiard Coach -
-
-
-
Peter Drucker Author -
Al Ries Author -
-
Dan Wieden Executive -
Leo Burnett Advertising Executive -
Drayton Bird Author