Philip Kotler Quotes
-
CEOs need to produce continuous growth in sales and profits. Yet they must also invest in sustainability and social responsibility, which then leave them less money for financing their growth.
→ -
My parents, and their interest in making the world a better place for more people inspired me.
→ -
Leaders such as Alexander the Great, Napoleon, Franklin D. Roosevelt and others promulgated a vision and a moving story of how their people could achieve a great purpose.
→ -
Most of the productivity gains appear to go to the top 1 percent. Most people don't have enough income and as a result, they borrow additional money by using their credit card and they fall into high debt. The result of the growing income gap is a slower growing GDP (too few people with money to spend) and a rising tide of indebtedness.
→ -
Every business is a service business. Does your service put a smile on the customer's face?
→ -
We need to put limits on how much an individual, group or business can spend on influencing an individual legislator or a whole set of legislators. Look at the vast sums that the NRA spends on getting all legislators to be soft on gun control. Legislators find it hard to refuse the NRA's largess when they need contributions to their political campaign wherever they can get them.
→ -
In fact, Capitalism has a vested interest in creating new wants and making people unhappy until they acquire the next good.
→ -
There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.
→ -
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
→ -
We should tax every company's carbon footprint and the carbon footprint of every building and home, to incentivize people to reduce their carbon footprint.
→ -
There is much work to do to protect forests from over-timbering and oceans and lakes from over-fishing. We need to encourage and reward companies that create jobs to reduce the carbon footprints of offices and buildings and homes.
→ -
Good customers are an asset which, when wellmanaged and served, will return a handsome lifetime income stream for the company.
→ -
It is no longer enough to satisfy your customers. You must delight them.
→ -
Your company does not belong inmarkets where it cannot be the best.
→ -
A person without an Apple watch is perfectly content with his present watch but when he sees his friends buying the watch, he will hanker for an Apple watch. The endless cycle of wanting, getting, and wanting again is part of the plot of Capitalism. It is the way Capitalism creates jobs. The only antidote is Buddhism that holds that people might be happier by renouncing desire rather than by striving to satisfy desire. But then how can the economy create enough jobs in a Buddhist society of "less is more."
→ -
The key solution is to invest in innovation and entrepreneurship within the company. Reducing waste - although probably not eliminating it - and do so at all levels of government would probably generate the capital needed. Alas, that will probably not happen because it makes too much sense.
→ -
Many great ideas need refreshment and deeper analysis. "Freedom," for example, is a great idea but it has become a cliché.
→ -
Curiosity is the starting point for great science.
→ -
Today you have to run faster to stay in place.
→ -
The theory of marketing is solid but the practice of marketing leaves much to be desired.
→ -
I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.
→ -
The Republican Party has consistently opposed Obamacare (as costing more), stimulus spending (as increasing inflation), etc., none of which has happened in spite of seven years of their warnings. Their main problem is that they don't have the character to admit that they are wrong. They don't have enough character to rethink their deeply held assumptions.
→ -
Every company should work hard to obsolete its own product line - before its competitors do.
→ -
The most common conception of Capitalism is that it is an economic system consisting of privately owned businesses and large corporations that are run for profit. The profit comes from running the business efficiently and keeping the products and services up to date and competitively priced.
→ -
Competitive advantage is a companys ability to perform in one or more ways that competitors cannot or will not match.
→ -
There are times when a market such as housing, transportation or the stock or mortgage market keep rising and people with capital want to join in this growth. Soon the markets become overheated, partly because of the abundance of investment money and speculation. This is when the government should raise interest rates and increase the cost of borrowed money. Governments are shy about doing this because it could cause the very recession. Yet this is the best time to do this so that the inevitable recession never reaches the magnitude of the recent Great Recession.
→ -
I have always favored Capitalism as the best economic system and Democracy as the best political system. They both have the most potential for improving the lives of people. However, both systems need to be reexamined and refreshed so that, in fact, they do serve the majority of people.
→ -
Too much of the income gains go to too few people, even though all of the stakeholders worked together to make their companies successful. By failing to put enough income into more hands, the GDP grows slower and consumers manage to meet their needs by incurring high levels of debt.
→ -
The best way to hold customers is to constantly figure out how to give them more for less.
→ -
I believe in the triple bottom line: people, planet, and profits. I would make sure to hire the best people and pay them more than my competitors. I would encourage their participation in decision making and hope that they can feel free to disagree with me.
→
Related Authors
-
Stephen Covey Author -
Seth Godin Author -
W. Edwards Deming Statistician -
Sharon Lechter Manager -
David Allen Consultant -
David A. Aaker Consultant -
Michael Porter Professor -
Warren G. Bennis Author -
James C. Collins Author -
Theodore Levitt Economist -
Henry Mintzberg Author -
Peter Drucker Author -
Al Ries Author -
Tom Peters Writer -
Robert Kiyosaki Investor -
Joseph A. Schumpeter Economist -
Alfred P. Sloan Author -
John C. Maxwell Author -
Jack Welch Author -
Mary Parker Follett Social Worker