Rochelle B Lazarus Quotes

• No movie becomes a hit without good reviews and word-of-mouth. No agency ever became a great brand by merely saying it was great - in advertising or by any other medium.

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  Rochelle B Lazarus

  Business   Agency   Mouths  

  1089

• We're living in a world now where consumers are bombarded with thousands of commercial messages - they're everywhere you look. Unless you can cut through that and engage someone, I think you are lost. Consumers are now clearly in control. They control what they hear and see, when, and where. You have to find ways to allow them to actively engage with you, or the money you spend is wasted.

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  Rochelle B Lazarus

  Business   Cutting   Thinking  

  4280

• One of the things I have learned over 26 years in the business is that the most productive place to focus new business efforts on is current clients. Think about it you have the relationship, you have inside knowledge of the company, the people and often, the brand, so it's a much less diverting exercise. Simply put, the odds of getting a higher share with current clients is much better than getting in the front door with new ones.

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  Rochelle B Lazarus

  Business   Exercise   Thinking  

  4123

• Don't underestimate the value people place on authenticity. Politicians listen to the focus groups and say the things they think people want to hear. But after 30 years of reading consumers, I know that they can smell phonies.

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  Rochelle B Lazarus

  Reading   Thinking   Years  

  4015

• The ad industry isn't struggling for a new set of principles or abandoning the ones that made it great from the start. It's simply in the midst of a business cycle. I don't think it's more profound than that. And despite the economic downturn, I'm having more fun today than at any other moment in my 30-year advertising career. The game is more interesting and more relevant than ever.

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  Rochelle B Lazarus

  Fun   Struggle   Thinking  

  2408

• Business can't trump happiness.

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  Rochelle B Lazarus

  Trump  

  3370

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