David Ogilvy Quotes About Design
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Senior men have no monopoly on great ideas. Nor do creative people. Some of the best ideas come from account executives, researchers and others. Encourage this, you need all the ideas you can get.
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On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
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Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.
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Don't bunt. Aim out of the ball park. Aim for the company of immortals.
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The best ideas come as jokes. Make your thinking as funny as possible.
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If it doesn't sell, it isn't creative.
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Where people aren't having any fun, they seldom produce good work.
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