David Ogilvy Quotes About Adverts
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Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
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Advertising is only evil when it advertises evil things.
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The consumer isn't a moron; she is your wife.
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On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
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The more informative your advertising, the more persuasive it will be.
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Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
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On the average, five times as many people read the headlines as read the body copy.
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