William Bernbach Quotes About Design
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A great ad campaign will make a bad product fail faster. It will get more people to know it's bad.
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Our job is to bring the dead facts to life.
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An idea can turn to dust or magic, depending on the talent that rubs against it.
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If your advertising goes unnoticed, everything else is academic!
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Never do anything yourself that you can hire someone else to do, especially if they can do it better.
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The real giants have always been poets, men who jumped from facts into the realm of imagination and ideas.
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There is no such thing as a good or bad ad in isolation. What is good at one moment is bad at another. Research can trap you into the past.
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Rules are what the artist breaks; the memorable never emerged from a formula.
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Imitation can be commercial suicide.
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I warn you against believing that advertising is a science.
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Properly practiced creativity MUST result in greater sales more economically achieved. Properly practiced creativity can lift your claims out of the swamp of sameness and make them accepted, believed, persuasive, urgent.
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