Seth Godin Quotes About Business
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One way to think about running a successful business is to figure out what the least you can do is, and do that.
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Once you free yourself from the need for perfect acceptance, it's a lot easier to launch work that matters.
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If you're going to invest a valuable asset (like time), go ahead and make it productive. Use a postit or two, or some index cards or a highlighter. Not to write down stuff so you can forget it later, but to create marching orders. It's simple: if three weeks go by and you haven't taken action on what you've written down, you wasted your time.
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There's no shortage of remarkable ideas, what's missing is the will to execute them.
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Developing expertise or assets that are not easily copied is essential; otherwise you're just a middleman.
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Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it." -
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Make a decision. It doesn't have to be a wise decision or a perfect one. Just make one.
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It's not about you, it's about the next person. The single best use of a business book is to help someone else. Sharing what you read, handing the book to a person who needs it... pushing those around you to get in sync and to take action-that's the main reason it's a book, not a video or a seminar. A book is a souvenir and a container and a motivator and an easily leveraged tool. Hoarding books makes them worth less, not more.
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Everyone is not your customer.
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You can't fool all the people, not even most of the time. And people, once unfooled, talk about the experience.
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Choose your customers, choose your future.
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People rarely buy what they need. They buy what they want.
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Once you have permission to talk to someone, finding new products or services for them is a smart way to grow.
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Decide, before you start, that you're going to change three things about what you do all day at work. Then, as you're reading, find the three things and do it. The goal of the reading, then, isn't to persuade you to change, it's to help you choose what to change.
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Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can't help but push you forward.
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Waiting for perfect is never as smart as making progress.
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An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
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Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from.
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A product for everyone rarely reaches much of anyone.
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If your organization requires success before commitment, it will never have either.
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The challenge with being an initiator of projects is that you are never, ever done.
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Lack of resources (payroll), time and competing priorities are why so many nonprofits haven't done well. It's that simple.
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Don't try to be the 'next'. Instead, try to be the other, the changer, the new.
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Marketing begins before the product is launched.
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If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.
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Give up control and give it away ... The more you give your idea away, the more your company is going to be worth.
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Playing safe is very risky.
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Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is.
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Saying no to loud people gives you the resources to say yes to important opportunities.
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The market and the consumer and idea trump the system.
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