Seth Godin Quotes About Advertising
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By all means, fire the customers who aren't worth the time and the trouble. But understand that the moment you insist the customer is wrong, you've just started the firing process.
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Real content marketing isn’t repurposed advertising, it is making something worth talking about.
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You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
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Anticipated, personal, and relevant advertising always does better than unsolicited junk.
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By definition, remarkable things get remarked upon
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If you use your money to create exceptional products and services, you won't need to spend it on advertising.
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Facts are irrelevant. What matters is what the consumer believes.
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The brand of the future...is patient, consistent, connected, and trusted. The new brand is based on the truth that only comes from experiencing the product, not just yelling about it. Word of mouth is more important (by a factor of 20) than TV advertising, and the remarkability word of mouth demands comes from what we experience, not from spin or taglines or a campaign slogan.
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