Gary Vaynerchuk Quotes About Social Media
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What's the ROI of your Mom?
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You cannot underestimate people's ability to spot a soulless, bureaucratic tactic a million miles away. It's a big reason why so many companies that have dipped a toe in social media waters have failed miserably.
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The incredible brand awareness and bottom-line profits achievable through social media marketing require hustle, heart, sincerity, constant engagement, long-term commitment, and most of all, artful and strategic storytelling.
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Love your family, work super hard, live your passion.
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Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match.
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When people are using their devices, it's probable that almost half are networking on social media.
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Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart and soul of the people who run all levels of the business to show.
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Good salespeople sell value and social media is the best place to find this value because of its transparency.
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When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing the marathon. They're playing the sprint. They're not worried about lifetime value and retention. They're worried about short-term goals.
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Saying hello doesn't have an ROI. It's about building relationships.
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Don't worry; skills are cheap, passion is priceless. If you're passionate about your content and you know it and do it better than anyone else, even with few formal business skills you have the potential to create a million-dollar business.
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While companies were getting comfy cozy with the idea of being on social media platforms, social media transcended those platforms, and few businesses have followed.
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Social media is like crack-immediately gratifying and hugely addictive.
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You can't just repurpose old material created for one platform, throw it up on another one, and then be surprised when everyone yawns in your face. No one would ever think it was a good idea to use a print ad for a television commercial, or confuse a banner ad for a radio spot. Like their traditional media platform cousins, every social media platform has its own language.
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Social media is not a fad because it's human.
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Micro-Content + Community Management = Effective Social Media Marketing
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Your story isn't powerful enough if all it does is lead the horse to water; it has to inspire the horse to drink, too. On social media, the only story that can achieve that goal is one told with native content.
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