Al Ries Quotes About New Products
We have collected for you the TOP of Al Ries's best quotes about New Products! Here are collected all the quotes about New Products starting from the birthday of the Author – November 14, 1926! We hope you will be inspired to new achievements with our constantly updated collection of quotes. At the moment, this page contains 2 sayings of Al Ries about New Products. We will be happy if you share our collection of quotes with your friends on social networks!
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When a really new product comes along, it's almost always a mistake to hang a well-known name on it. The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect's mind. A really well-known name sits on the top rung of a sharply defined ladder. The new product, if it's going to be successful, is going to require a new name. New ladder, new name. It's as simple as that.
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The best way to make news is to announce a new category, not a new product.
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