Walter Lippmann Quotes About Judgment
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Since my moral system rests on my accepted version of the facts, he who denies my moral judgments or my version of the facts, is to me perverse, alien, dangerous. How shall I account for him? The opponent has always to be explained, and the last explanation that we ever look for is that he sees a different set of facts. Such an explanation we avoid, because it saps the very foundation of our own assurance that we have seen life steadily and seen it whole.
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It is not the idea as such which the censor attacks, whether it be heresy or radicalism or obscenity. He attacks the circulation of the idea among the classes which in his judgment are not to be trusted with the idea.
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In the end, advertising rests upon the fact that consumers are a fickle and superstitious mob, incapable of any real judgment as to what it wants or how it is to get what it thinks it likes.
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