Sergio Zyman Quotes
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Focus groups are a waste of time, filled with people telling you what you want to hear so they can go home.
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The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.
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Challenge everything, assume nothing.
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A brand is essentially a container for a customer’s complete experience with the product or company.
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If your marketing is not delivering consumers to the cash register with their wallets in their hands to buy your product, don't do it.
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If you don't keep giving customers reasons to buy from you, they won't
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If you want to establish a clear image in the minds of consumers, you first need a clear image in your own mind.
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Selling more stuff to more people more often for more money more efficiently
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