Giorgio Armani Quotes About Today
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Retailing has become fiercely competitive. Today there are many large global fashion companies who have opened up mono-brand stores in major cities around the world. When I first opened my boutique in New York, in 1985, there were almost no other European luxury brands present with their own stores. Now Fifth Avenue is packed with huge stores from major Italian and French labels.
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I've used a lot of jersey, but I've also done a lot of complex pattern weaves in these fabrics in solid colors, and there are lots of little dresses for cocktail and evening. I've done a series of very important evening dresses as well, just to show that these two ideas can also work well together. Today's woman can wear an important evening dress or a simple pant and top. It's all in the personality of the woman.
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Today we no longer live in a way that is constrained by simple working or leisure environments - we travel, we work on laptops in coffee shops, we go out to dinner straight from work.
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Today, people no longer go out with a total look or ensemble taken straight from the runway. Customers mix and match between labels and between price points. The idea is to create something for yourself: what you want, and how you want it. I realize that shoppers want more flexibility and choice now.
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