Anita Roddick Quotes About Business
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I started The Body Shop in 1976 simply to create a livelihood for myself and my two daughters, while my husband, Gordon, was trekking across the Americas. I had no training or experience and my only business acumen was Gordon's advice to take sales of £300 a week. Nobody talks of entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking.
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Being good is good business
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Business is not financial science, it's about trading.. buying and selling. It's about creating a product or service so good that people will pay for it.
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I don't think I'm a risk-taker. I don't think any entrepreneur is. I think that's one of those myths of commerce. The new entrepreneur is more values-led: you do what looks risky to other people because that's what your convictions tell you to do. Other companies would say I'm taking risks, but that's my path - it doesn't feel like risk to me.
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If you pretend that business is beyond morality, that's the kind of morality you get.
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if companies are in business solely to make money, no consumer can fully trust what they do or say.
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Why should how I act in my workplace be any different from how I interact with my family at home? It's making sure the company runs on feminine principles where the major ethic is care.
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Running a company on market research is like driving while looking in the rear view mirror.
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If trade undermines life, narrows it or impoverishes it, then it can destroy the world. If it enhances life, then it can better the world.
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I don't want our success to be measured only by financial yardsticks, or by our distribution or number of shops. What I want to be celebrated for - and it's going to be tough in a business environment - is how good we are to our employees and how we benefit our community. It's a different bottom line.
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If civilization is going to survive, business and policy-makers must move on, to find within themselves more developed emotions than fear or greed.
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business itself is now the most powerful force for change in the world today, richer and faster by far than most governments. And what is it doing with this power? It is using free trade, the most powerful weapon at its disposal, to tighten its grip on the globe.
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I think it is completely immoral for a shop to trade in the middle of a community, to take money and make profits from that community and then ignore the existence of that community, its needs and problems.
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What we are trying to do is to create a new business paradigm, simply showing that business can have a human face and a social conscience.
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A vision is something you see and others don't. Some people would say that's a pocket definition of lunacy. But it also defines entrepreneurial spirit.
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Be daring. Be first. Be different.
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My argument is: keep the bloody bottom line at the bottom. That's where it should be.
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A great advantage I had when I started The Body Shop was that I had never been to business school.
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Nobody talks of entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking.
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I run my company according to feminine principles, principles of caring, making intuitive decisions, not getting hung up on hierarchy or all those dreadfully boring business-school management ideas; having a sense of work as being part of your life, not separate from it; putting your labor where your love is; being responsible to the world in how you use your profits; recognizing the bottom line should stay at the bottom.
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For me, campaigning and good business is also about putting forward solutions, not just opposing destructive practices or human rights abuses.
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If there is excitement in their lives, it is contained in the figures on the profit and loss sheet. What an indictment.
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I am aware that success is more than a good idea. It is timing too.
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