• I liked taking the elements of roadside advertising out of context because it removes the imperative and just goes to the essence of it - the pure heart of advertising.

    Stanley Donwood: I liked taking the elements of roadside advertising out of context because it removes the imperative and just goes to the essence of it - the pure heart of advertising.
    "Take Cover: Radiohead Artist Stanley Donwood". Interview with Ryan Dombal, pitchfork.com. September 15, 2010.