Ray Kroc Quotes
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If you do it first class and you don't compromise values, and you don't compromise quality, and you don't compromise service, and you don't compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
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I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I'd imagine all kinds of situations and how I would handle them.
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The first dollar is the most you will get if you don't love what you are doing.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
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It is no achievement to walk a tightrope laid flat on the floor.
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Creativity is a highfalutin' word for the work I have to do between now and Tuesday.
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To be successful, you must be daring, be first and be different.
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We take the hamburger business more seriously than anyone else.
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No one of us is more important than the rest of us.
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I wasn't prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn't long before I set up a lemonade stand.
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I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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Visions of McDonald's restaurants dotting crossroads all over the country paraded through my brain. I don't believe in saturation. We're thinking and talking worldwide.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I'll kill 'em, and I'm going to kill 'em before they kill me.
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If you're not a risk taker, you should get the hell out of business.
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Achievement must be made against the possibility of failure, against the risk of defeat. It is no achievement to walk a tightrope laid flat on the floor. Where there is no risk, there can be no pride in achievement and, consequently, no happiness. The only way we can advance is by going forward, individually and collectively, in the spirit of the pioneer. We must take the risks involved in our free enterprise system. This is the only way in the world to economic freedom. There is no other way.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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I put the hamburger on the assembly line.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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None of Us is as Good as All of Us.
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We provide food that customers love, day after day after day. People just want more of it.
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Customers tend to avoid a restaurant that's going aswamp in its own sludge.
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The more I help others to succeed, the more I succeed.
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McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
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I was an overnight success all right, but 30 years is a long, long night.
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You'll learn more about a road by traveling it than by consulting all the maps in the world.
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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