Paula Scher Quotes About Marketing
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Marketing is a necessary part of the creative process.
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Marketing implies that you want a public to relate to your product - if it's a product - in a way that makes them want to use it. That is only good or evil in relationship to what the product actually does.
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I think Apple is a wonderful example of spectacular marketing and I love having my iPod. There are the naysayers who say that "nyah, nyah, it breaks" and I think "well, I don't like what Microsoft made..."
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Marketing is not inherently bad. That's just dumb. That's said by somebody that isn't doing enough work.
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Your work gets destroyed by dumb people and it gets enhanced by smart people and it really doesn't have anything to do with marketing.
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Marketing is neither good nor evil.
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You can't say there shouldn't be marketing and (that) marketing is a bad thing.
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