Michael Josephson Quotes About Risk
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There are two sure ways to fail: never get started and quit before you succeed. Many companies promote the language of risk-taking and innovation but are so concerned with short term profit goals that their culture discourages innovation (trying new things) and abandons promising projects too soon. It shouldn't require exceptional moral courage to try new things and stick with them.
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There's some wisdom and no moral deficiency to one who holds courage in reserve and uses it as a last resort. Before we take the kind of risks that require courage, we ought to exhaust other less risky alternatives.
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Successful or not, acts of physical courage always bring honor. It is the smaller forms of valor - standing up for principle at the risk of social disapproval, economic loss or injury to career - that require the greatest moral will power. Since there is usually little upside to winning and a significant and often lasting downside to losing, moral courage often requires as much character as physical bravery.
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Someone who lies for you will also lie to you. The occasional benefit your business may gain from a successful deception or concealment is always outweighed by the encouragement it provides to those willing to risk trust for success.
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