Marshall McLuhan Quotes About Advertising
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The copy of an ad is merely a punning gag to distract the critical faculties while the image of the product goes to work on the hypnotized viewer. Those who have spent their lives protesting about 'false and misleading ad copy' are godsends to advertisers, as teetotalers are to brewers, and moral censors are to books and films. The protesters are the best acclaimers and accelerators. Since the advent of pictures, the job of the ad copy is as incidental and latent as the 'meaning' of a poem is to a poem, or the words of a song are to a song.
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The cave art of Madison Avenue has been by far the most innovative and educative art form of the twentieth century.
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Advertising is an environmental striptease for a world of abundance.
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Advertising is the greatest art form of the 20th century.
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Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
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All advertising advertises advertising.
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The modern Little Red Riding Hood, reared on singing commercials, has no objection to being eaten by the wolf.
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Ads are carefully designed by the Madison Avenue frog-men of-the-mind for semiconscious exposure.
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Any expensive ad represents the toil, attention, testing, wit, art, and skill of many people. Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials.
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Ads push the principle of noise all the way to the plateau of persuasion. They are quite in accord with the procedures of brainwashing.
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