• Simplicity is somehow essentially describing the purpose and place of an object and product.

    Jonathan Ive: Simplicity is somehow essentially describing the purpose and place of an object and product.
    "The Chasm of Dissonance: Explaining the 'dis-connects' that seem to haunt our world (Including the ones named Trump and Clinton)" by Michael Lissack, www.huffingtonpost.com. August 13, 2016.