• No generality has any weight whatever. It is like saying "how do you do?" When you have no intention of inquiring about ones health. But specific claims when made in print are taken at their value

    Claude C. Hopkins: No generality has any weight whatever. It is like saying "how do you do?" When you have no intention of inquiring about ones health. But specific claims when made in print are taken at their value
    Claude C. Hopkins (2016). “Scientific Advertising”, p.23, Laurus - Lexecon Kft.