• The value of the television network is partly tradition, serving as a navigation device and as a brand. Research shows that people do know and understand ABC as a brand, like Disney.

    Anne Sweeney: The value of the television network is partly tradition, serving as a navigation device and as a brand. Research shows that people do know and understand ABC as a brand, like Disney.
    "Disney's Anne Sweeney Discusses Changing Role of ABC, Hulu, YouTube, Mobile Video Growth" by Georg Szalai, www.hollywoodreporter.com. September 28, 2012.